Fife-based Ladybank Tyres, which also operates Target Tyres subsidiaries in Blairgowrie, Glenrothes and Perth, has become the latest garage to sign-up to the revised GT Radial Performance Centre (GTPC) programme.
The deal, secured by Micheldever, the exclusive UK distributor for GT Radial, will see all four sites classed as GTPCs and each placed on the revamped Passport to Profit programme which increases footfall and profits through tailor-made marketing initiatives plus training, merchandising and ride and drive events.
Each garage will stock the complete GT Radial range of car, 4×4 and van products including the newly launched Champiro UHP1, a flagship product for the ultra high performance sector, and the Champiro VP1, a mainstream all-round comfort design.
Ladybank Tyres and Target Tyres are regionally recognised as leading automotive, commercial and agriculture tyre fast-fitters, supplying several leading tyre brands.
John Johnston, director at Ladybank Tyres, said: “We are delighted to become the recognised local representative for GT Radial. When we first saw the presentation from Micheldever we were impressed, the quality of the products at the price positioning points offer excellent opportunities.
At July’s unveiling at GiTi Tire’s European Technical Centre (ETC) at MIRA, Micheldever Tyre Services’ Chief Executive, Paul Fox hailed the enhanced GT Radial Performance Centre (GTPC) programme as “the most exciting brand proposition in the UK tyre business today”.
Further presentations were delivered by Brian McDermott, General Manager at GiTi Tire UK, the producer of GT Radial and one of the world’s top 10 tyre manufacturers, and Matt Horscroft, GT Radial Brand Manager at Micheldever.
Horscroft said: “We are working together to provide our GTPCs with a powerful and unique selling proposition which will lead to sustainable growth for everyone involved in what is an increasingly crowded and competitive marketplace.”
McDermott added: “The GTPC programme has been developed to provide the independent tyre dealer with a truly compelling profit opportunity with one of the fastest developing tyre brands worldwide, boosted further by the full support from the UK’s largest independent wholesaler and distributor.”
For more information: www.gtradial.com