Vertu Motors lays solid foundations built on Vauxhall Brand

Vertu Motors lays solid foundations built on Vauxhall Brand

As the UK economy is showing slow growth, Vertu Motors plc, one of the UK’s largest automotive retail organisations, is placing a strong vote of confidence in Vauxhall Motors, investing several million pounds into a new Vauxhall Brand Centre in Chingford.

The foundation was laid in the presence of Robert Forrester, Chief Executive of Vertu Motors, and Duncan Aldred, Managing Director of Vauxhall Motors, who jointly cut the first sod in the development of the new Bristol Street Motors retail site.

Robert Forrester said: “We are delighted to extend our partnership with Vauxhall through the development of the Chingford dealership. This investment demonstrates our confidence in this partnership and the Bristol Street Motors business model and our commitment to investing in local economies and creating full-time sustainable employment opportunities.”

Vauxhall is a top player in the UK retail car market, leveraging its first-in-the-industry Lifetime Warranty and Four Nations football sponsorship whilst building on the deeply-rooted Britishness of the brand. Many impactful Vauxhall products will have recently hit the ground as the new Brand Centre opens its doors to customers in the Chingford area in May 2012: The muscular Astra GTC will enter UK showrooms in November 2011 and the roomy and elegant Zafira Tourer will be available from the beginning of next year. Vauxhall’s green technology flagship, the Vauxhall Ampera, which offers an up to 360-mile all electric range, is due to launch in April 2012 and Vauxhall retailers will be looking forward to more exciting product launches over the rest of the year.

Aldred comments: “We are very pleased to extend our partnership with Bristol Street Motors by jointly developing a new Vauxhall Brand Centre in Chingford. I am confident that, together, we will be able to brave tough market conditions building on the mutual strength of our brands and on our expertise in automotive retailing. I am particularly excited about our upcoming world class product portfolio and look forward to sharing this momentum with Vertu Motors.”

Bristol Street Motors’ spacious, 560 square metre showroom in Chingford stretches over ground floor and mezzanine and is designed to cater for 12 Vauxhall vehicles. The site will offer employment for 75 staff and carbon reduction initiatives include easily accessible EV charging bays whilst 20% of the energy used on site will be covered by on-site generated renewable energy. Vertu Motors plc prides itself in a family friendly environment, well informed employees and excellent service and customers will find a visit to Bristol Street Motors’ showroom in Chingford an agreeable and valuable experience.

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