Ford Focus knocks Ford Fiesta off the top spot as UK’s favourite...

Ford Focus knocks Ford Fiesta off the top spot as UK’s favourite used car

UK’s love affair with 4x4s continues as segment sees biggest sales increase

Experian logoNew analysis from Experian, the global information services company has today revealed that for the first time since 2007, the supermini has been knocked off the top spot as the best selling used car type by a lower medium model. The Ford Focus replaced the Ford Fiesta as the best selling used car of 2012.

Superminis (either the Ford Fiesta or the Vauxhall Corsa) have dominated the used car market as the best sellers since taking the top spot from the lower medium segment in 2007. However, the used Ford Focus made its way back to number one with a 4.5% increase in sales during 2012, which pushed the Ford Fiesta into second place and the Vauxhall Corsa into third, despite both models also seeing an increase in sales of more than 1 per cent in 2012.

The latest analysis of used car sales from Experian has also revealed that the biggest growth came from the 4×4 segment – an increase of 5.2% compared to 2011. The most popular selling 4×4 was the Land Rover Freelander, which saw an increase in sales of 4.5%. This coincided with a fall in sales of the used MPV. For the first time since 2005, this family favourite saw sales fall by 1.1%.

Overall, the data revealed a 0.4% fall in used car sales in 2012, with 6,743,080 used cars sold compared to 6,768,759 in 2011. However, this fall was not as significant as in previous years.

Last year was also a successful year for used duel fuel cars as sales increased by 47% during 2012. This highlights a growing trend towards more environmentally green cars with leading dual fuel model, the Toyota Prius, seeing a 35.7% increase in sales in 2012.

Regionally, Experian’s analysis shows the country is still divided, with those living in the North of England and Scotland preferring Vauxhalls. By comparison, Ford was the brand of choice in the South East, South West, East Anglia, West Midlands and Wales.

The only region to buck the trend was Greater London, continuing its love for larger cars and opting for the BMW 3 Series as it car of choice with 26,579 sold. This was a slight fall of 1.9% on 2011 figures with 27,106 sold last year.

Andrew Ballard, Principle Consultant, Experian Automotive in the UK and Ireland, commented: “The latest analysis indicates that the 4×4 may be gaining weight in the family market as the MPV sees a drop in sales for the first time in over seven years. In addition, the significant growth in sales of dual fuel cars and, in particular the Toyota Prius, shows that motorists are increasingly keen to make greener choices with more of these models now in the used car market.

“By optimising their mix of stock to reflect changes in market trends and regional preferences, dealers can ensure they are in the best possible position to maximise all sales opportunities and meet customer demand.”

For more information:www.experianplc.com

 

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