Chevron is pleased to announce one of the world’s leading professional triathletes, Richard Murray, as a brand ambassador, supporting the launch of the new Havoline range, including the advanced Havoline ProDS, across Europe in 2017.
Richard has already begun his 2017 competitive season in style, including two victories from two at the International Triathlon Union (ITU) Cape Town World Cup race and the Xterra South African Championships.
Commenting on Richard’s new role, James Welchman, marketing manager EMEA, Chevron Lubricants said: “Our values centre on long-term performance and endurance – a perfect match with Richard and his highly competitive spirit. We’re creating a new way for our customers to identify with Havoline and its ProDS range and, with triathlon now a major, globally recognised sport, we wanted to start a new relationship with one of the world’s leading athletes.”
Richard Murray was equally enthusiastic: “It’s the first time I’ll be working with a brand outside of the sport and the buzz around this partnership is unbelievable. When growing up I tinkered with my cars, probably spending more on them than they were worth. But, I always realised that the most important thing was to look after them, to make sure I could get to training and races. As a professional triathlete protecting my body is crucial and no different to Havoline protecting a car’s engine – so being an ambassador feels like a natural fit.”
For more information: www.chevronlubricants.com