With five new cars launched in 2011, and the unveiling of the latest franchised dealership at Belmont Kemnay in Aberdeenshire, it’s been a busy year in Scotland for Chevrolet.
With nine dealers across Scotland from Aberdeenshire to Ayrshire, the Chevrolet network is now well established. And launching five new cars throughout 2011 has introduced more consumers than ever to the Chevrolet brand, with the additions providing more choice to consumers, and more profitability for the dealer network. With the all new line-up, among the freshest of any manufacturer in the UK, the network is now ready to service and supply the ever-increasing Chevrolet aftermarket. This will be supported heavily throughout 2012 with focused aftersales activity from Chevrolet UK and the Chevrolet dealer network.
As Alan Brewer, Regional Aftersales Manager for Scotland, states: “The brand has never been in a stronger position, both on a global scale, and here locally in Scotland. With a brand new range, and a solid dealer network throughout the country, we are looking forward to working with our dealers to ensure our ever-increasing customer base continue to receive Chevrolet value through a first-class aftermarket service.”
The new line-up includes the Orlando, Chevrolet’s compact MPV, the new-look Captiva SUV, the all-new Cruze 5-door Hatchback and the newest arrival the Aveo, which combines all the benefits of a city car with the edgy design influences of iconic models such as the Camaro and Corvette, giving it its own unique personality. The Aveo is available as both petrol and diesel versions, and will be in showrooms from December 2011. As well as keeping to the Chevrolet design philosophy, where passionate design meets practical functionality, all vehicles are produced to the highest of safety standards, with the Orlando, Aveo and Captiva all receiving 5-star NCAP safety ratings.
Paramount to Chevrolet’s production techniques is a recycling-oriented design strategy which is an important element of product responsibility. Their objective is to conserve precious material and energy resources by reducing waste during vehicle production and at the end of a vehicle’s life. With this in mind, Chevrolet aim to develop vehicles and components which have recyclability built into them, and the global brand continues to analyse parts, components and vehicles in terms of their recyclability and recoverability.
And with more UK launches coming in 2012, including the iconic Camaro, Cruze Station Wagon, and the pioneering electric Volt (winner of the 2011 World Green Car Award), the future looks nothing but bright for Chevrolet.