Having recently taken the decision to refine its brand image whilst overhauling the look, content and architecture of its global websites, Banner Batteries – one of Europe’s leading original equipment manufacturers of batteries and battery accessories – has launched a new look labelling programme across its entire product range.
Introduced to add further growth impetus to Banner’s dynamic product offering that is the preferred original equipment choice of many of today’s leading automotive, CV, plant and leisure vehicle manufacturers, the new look labelling serves to make product and feature identification simpler and easier.
Currently being rolled out across the global markets in which Banner Batteries operates, the labels incorporate a new design element in the shape of a differentiation in space. Whilst continuing to rely heavily on Banner’s ongoing adoption of the colour red and its now familiar brand ambassador, the buffalo, the labelling now centres on the inclusion of the colours black, silver and gold. Introduced to echo Banner Batteries’ product segmentation strategy of ‘good, better and best’, the additional coloured element of the label is dedicated to detailed and visually understandable product information.
Commenting on this latest development, Banner’s Country Manager, Lee Quinney said: “The new look labelling will help further increase the visibility of Banner’s complete range of batteries, accessories and chargers across all of the market sectors where the company has an established operating presence. In addition to serving to further strengthen brand awareness, the process of product identification is simplified, as is information relevant to the product’s qualities in terms of durability and cycle life. We are confident that the new look labelling will be widely acclaimed across our customer base, particularly as it is befitting of a company that has such an unprecedented original equipment pedigree.”
For more information: www.bannerbatterien.com