Interactive website makes it easier to search for quality, reliability and value


Unipart logoUnipart Automotive is launching a new consumer-facing website in May to support its Unipart Car Care Centre network at backed by a national consumer advertising campaign, comprising press, radio and online activity, designed to raise awareness of and drive motorists to the network. The website incorporates a Garage Finder for the first time that enables over 700 garages across the UK to profile their businesses and promote their services, making it easier for consumers to find a local garage they can trust.

At the same time, the website is introducing an interactive game to engage with consumers more effectively and attract them to the Unipart Car Care Centre brand. The format features a range of questions about consumers’ motoring habits and tests their knowledge of cars, providing right or wrong answers instantly.

Every garage listed on the website is subscribed to the customer service principles of the Motor Codes Service and Repair Code. The Code is independently backed by OFT, Trading Standards and government, and is supported by the Motor Codes free advice, conciliation and support service. As a result, motorists visiting the site can be assured that the independent motor trader database they are searching includes a quality reliable garage, whether it is a brand specialist or local independent.

To enable garages to profile their services on the consumer website and to have access to a range of promotional templates and promotions with which to target motorists, every Car Care Centre is given a personal log. This allows garages to update their information continuously at any time of day or night.

Stuart Sims, Unipart Automotive’s Marketing Services Manager, says: “The Garage Finder takes the uncertainty out of deciding which garage to use. can help motorists find a reliable, professional and trustworthy garage. There are tens of thousands of garages out there, many offering excellent service and value, and consumers need to feel reassured that by searching on our website they will have a stress-free experience from a garage that provides a consistently high level of service and value.”

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