To celebrate their continuing Technical Partnership with the FIA Formula Two Championship and MotorSport Vision (MSV), Comma’s £2 million Motorsport Ticket Giveaway Promotion is back for a third consecutive year. More than 70,000 tickets for events across the country will once again be made available for independent workshops to give to their customers with their services, and workshops are being urged to be proactive in supporting the promotion to reap full benefit from the opportunity.
“Ever since we launched it three years ago, this promotion has been a huge success for those workshops that have got behind it,” commented Comma Sales & Marketing Director, Mike Bewsey. “Being able to give away something worth up to £42 with their service work is a huge opportunity in these difficult economic times. Even if your customer isn’t themselves interested in motorsport, the chances are a friend or family member of theirs will be, so workshops really have everything to gain by passing this promotion on.”
“The feedback from consumers that claimed free tickets in 2011 was phenomenal, and can only have helped cement the relationships with their workshops. So it’s disappointing for us when we hear technicians say that they didn’t realise the intention was for them to pass the offer on to their motorist customers. Or worse, that they didn’t do so because they thought their customer wouldn’t be interested.”
The promotion includes tickets for top race meetings across the country at the MSV-owned circuits – Brands Hatch, Oulton Park, Snetterton and Cadwell Park. Major headline events include the Dunlop MSA British Touring Car Championship, the MCE Insurance British Superbike Championship, FIA Formula Two & International GT Championships, DTM (German Touring Cars), the Delphi British Truck Racing Championship and many more.
Comma attaches promotional neck tags to its Performance Motor Oils which can simply be removed at the point of service, and then given to the customer. To help workshops communicate the full value of this offer and to support technicians, Comma is also making available waiting room posters, next service due reminder postcards and service receipt wallets.
Bewsey added: “In 2011 the workshops that got involved told us that the receipt wallet was a really invaluable tool – it was certainly the most requested piece of support material.”
The workshop can use this receipt wallet to present to customers, along with their free promotional tag and service receipt for the vehicle. The wallet is printed with full details of the promotion, the Comma PMO grade used to service their vehicle, and useful tips on How To Keep Your Car In Shape. All of which helps drive future business for the workshop as well as leveraging the promotion.
As in previous years, promotional packs of 5litre Comma Performance Motor Oil (PMO) will carry a special promotional tag printed with a unique code (20litre PMO packs will carry a pouch containing 4 promotional tags). New for 2012 is the inclusion of Comma’s Xstream® antifreeze & coolant products with 5litre and 20litre packs (also carrying the same allocation of promotional tags per pack size). This further increases the breadth of products available and gives even more opportunities to get hold of race tickets.
The unique code is located beneath a scratch panel inside the tag and once revealed, can be redeemed online at www.CommaOil.com for a free entry ticket worth up to £42 to a host of top flight MSV race meetings throughout 2012. Alternatively, the code can be redeemed for free entry into a prize draw to win an FIA Formula Two ‘goodie bag’ worth over £100.
For more information about the £2million motorsport ticket giveaway, and for access to the free communication support tools, please contact your local Comma stockist.
For more information: www.commaoil.com