Spies Hecker is enlisted to help Heritage Automotive Ltd with a fresh new approach to businessHeritage Automotive Limited planned its new two acre and 15,000 square foot Body Repair Centre in Westbury, Wiltshire, knowing that the traditional aftermarket repair relationships were going to become increasingly unsustainable. The facility was designed to operate at maximum efficiency whilst being able to cater for the different needs of its retail customers and its approval-directed business.
The site, which officially opened its doors on May 28 this year, has two distinct working zones: the customer-facing area, which is in-line with Heritage’s other retail sites; and an open-plan “back room” comprising of two separate workshops – one to allow minor repairs to be carried out, and one for major repairs. Dedicated team structures support the different workflows, ensuring efficiency is at its best.
With this fresh approach to business, Heritage has enlisted the support of new paint partner Spies Hecker and its new waterborne paint technology – Permahyd Hi-TEC – to provide a high-quality and personal service to all of Heritage’s customers. Daniel Hartland, Spies Hecker Brand Marketing Coordinator UK and Irelands, says: “We are delighted to be working so closely with Heritage on its new facility. In today’s economy we are convinced it is those bodyshops who are willing to invest in the future and go that extra mile that will succeed. Spies Hecker has over 130 years experience and expertise to share with Heritage to ensure this site, and its others, are even more successful.”
The Permahyd Hi-TEC system has been installed at all three of Heritage’s sites. Ken Lloyd, Heritage’s Group Body Repair Manager says: “The whole team at Spies Hecker has been fantastic in helping us make a smooth transition to Permahyd Hi-TEC. The switch was quick and easy, and the Spies Hecker technicians provided bespoke training so our refinishers were able to hit the ground running. We’ve started seeing the benefits of using Permahyd Hi-TEC already.”
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